Felton Music Hall, a live music hall where music lovers of all genres can see both the best local talent or their favorite touring musicians and enjoying fresh craft food and drinks served in-house. A school project that consisted of the redesign of Felton Music Hall's menu as well as Restaurant Collateral Design.
Problem
Although a redesign, I am to maintain the Felton Music Hall aesthetic because this project isn't a Brand Redesign but a redesign of a small portion within an already established brand. After the Menu Redesign, Table Tents an additional design were also needed.
Although a redesign, I am to maintain the Felton Music Hall aesthetic because this project isn't a Brand Redesign but a redesign of a small portion within an already established brand. After the Menu Redesign, Table Tents an additional design were also needed.
Solution
After some research on Felton Music Hall, which happens to be in a small census dedicated place in Santa Cruz, California, I found it to be a small area filled to the brim with trees and mountains. I decided on an old school sandy paper look for the pages to represent the woody feel and look of the restaurant.
After some research on Felton Music Hall, which happens to be in a small census dedicated place in Santa Cruz, California, I found it to be a small area filled to the brim with trees and mountains. I decided on an old school sandy paper look for the pages to represent the woody feel and look of the restaurant.
Since the talent is always changing, I created a slot on the first page of the menu in order to place and switch the talent roster however many times needed instead of reprinting whole menus with new talent. The same talent rosters can be put into the small acrylic table top inserts.
For the additional design I decided on Felton Music Hall music passes in the form of concert tickets.
