Lone Star College Savings on Enrollment Ad Campaign, a school project for the community college I attend that consisted of designing an ad campaign on the savings gained by enrolling with the school. The main location of concern was the Westway Park location that serves as the Technology Center for the Lone Star College Cy-Fair Campus.
Problem
Create an informational ad campaign that lets people know how much they can save by enrolling to Lone Star College.
Create an informational ad campaign that lets people know how much they can save by enrolling to Lone Star College.
Solution
I was glad that the school's design guideline had the color red because it would work well in conveying urgency or the need to take action. I placed the catch phrase "Save a check, splurge on tech," in the the red to incite action. I also went with diagonal lines, in order to get the eye reading in an incline motion subconsciously portraying positivity.
I was glad that the school's design guideline had the color red because it would work well in conveying urgency or the need to take action. I placed the catch phrase "Save a check, splurge on tech," in the the red to incite action. I also went with diagonal lines, in order to get the eye reading in an incline motion subconsciously portraying positivity.
